DCO can be a powerful method to drive personally relevant creative and better outcomes with planned audiences in mind. For American Airlines, we delivered an end-to-end solution, translating route lists, strategies and creative brand assets into working dynamic templates. We integrated, tested and managed AA’s live pricing API feed across US and global markets with local languages and currencies. We also incorporated A/B testing and sequential messaging to adapt creative for market openings and closures amid the pandemic, delivering real-time messages to drive flight bookings.