It’s not everyday Pokémon debuts #1 on Spotify.

An unexpected collaboration between a 25-year-old brand and a 25-year-old global artist, who dropped a 25-year-old hit, turned music fans all around the world, into Pokémon fans. We helped produce a year-long hit campaign, including a live virtual concert with motion-capture animation, music video integrations with Katy Perry and exclusive merch.

Role: Tech/Creative Consultant