SK-II vs. Kaiju
P&G
For Tokyo 2021, we helped create and promote an anthology of films starring six of the world’s most famous female athletes. The “VS” series inspired women to take charge of their own destiny via episodes interpreting the personal journeys of six SK-II sponsored Olympic athletes changing their destiny.
1.4B
99.7%
Video Views
Positive Perception
+30%
+11%
Lift In Sales (Japan)
Lift In Sales (Global)
Case Study
Episodes
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